'Decide on an activity and find 3 locations within Wellington and create a brochure to advertise them for locals as well as tourists.'
My activity was light walking through the destinations: Waterfront, Lambton Quay and Botanical Gardents. From the ocean, to urban, to the gardens, they all have a different type of peace. I wanted Waterfront to feel calm and peaceful. I did this by using a lot of blues and a calming wave pattern.
Lambton Quay is more busy and urban. I used different browns to show the buildings with the hustle through a busy block pattern.
I think of Botanical Gardens allows peace and happiness. The use of the different colours along with the image of the flowers and patterned leaves reinforces the idea of this. These all were combined along with collaging images of people within the design.
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop