CubaDupa, this was for one of my university papers where we had to rebrand CubaDupa, a music festival. I was inspired by optical art. The way the eye is captured through art and the way the illusions can make you feel. I was intrigued by this theme as it engages people creating an experience they will remember. The strategic recommendation I used is to create an escape from everyday life with vibrant colours and crazy optical illusions. My brand essence is ‘Lose Yourself’, it will be an unique experience from everyday life to live in the moment.